The easy.bi Blog
We build software. We write about building software. That's it.
AI Development Partners: Boutique vs. Big Consultancy vs. In-House
Big consultancies charge 2-5x more and staff AI projects with juniors. In-house teams cost $1M+ with 38% attrition. Real cost data for choosing your AI partner.
Filip Kralj
Why Your E-Commerce Analytics Are Lying to You (And How to Fix It)
Most DACH e-commerce teams make decisions on incomplete data. Learn why GA4 alone is not enough, how consent rates distort your numbers, and how to build a 4-tool analytics stack that shows what is actually happening in your store.
Timo Koerner
E-Commerce Conversion Optimization: The 35% Improvement Framework
A systematic 6-lever framework that delivers +35% conversion rate and +22% AOV for DACH e-commerce. Page speed, checkout, product UX, search, cross-sell, and mobile optimization with measurable benchmarks.
Enno Bassen
The True Cost of Disconnected E-Commerce Systems (ERP, PIM, CRM)
Disconnected ERP, PIM, and CRM systems cost mid-market retailers 80+ hours of manual work per week and 23% in lost revenue. Learn the API-first integration architecture that eliminates data silos.
Enno Bassen
How REWE Runs Multi-Country E-Commerce on 14-Day Sprint Cycles
How enterprise retailers like REWE ship e-commerce features every 14 days. The sprint delivery model, team structure, and QA gates.
Enno Bassen
When Does Off-the-Shelf Software Start Costing You More Than Custom?
Off-the-shelf software hides costs in customization fees, per-seat pricing, and workaround labor. Learn when custom becomes 40% cheaper.
Andrej LovsinExpert insights, delivered monthly
Join tech leaders getting our latest on digital transformation and e-commerce
No spam. Unsubscribe anytime.
Headless Commerce ROI: When the Architecture Pays for Itself
Headless commerce costs EUR 150-400K but pays for itself in 18-24 months. Get the ROI math, 3-year TCO comparison, and decision framework.
Filip Kralj
Shopware Plugin Development: Build vs Marketplace vs Custom
Shopware plugin development: marketplace vs custom vs extended. Decision framework, cost analysis, and 8-point quality checklist.
Christian Kaspar
The 7 Best E-Commerce Development Partners in DACH (Honest Assessment)
An honest comparison of 7 top e-commerce development partners in DACH. Strengths, limitations, pricing, and best-fit scenarios for mid-market.
Enno Bassen
How to Migrate From Magento to Shopware Without Losing SEO Rankings
Step-by-step Magento to Shopware migration framework that preserves SEO rankings. URL mapping, redirect strategy, data migration, and 90-day monitoring plan.
Filip Kralj
5 E-Commerce Replatforming Mistakes That Cost More Than the Migration
5 replatforming mistakes that cost DACH retailers EUR 500K+. Data migration traps, SEO traffic loss, big-bang cutovers, and how to prevent each one.
Enno Bassen
Build vs Buy Your E-Commerce Platform: The EUR Decision Framework
80% of mid-market retailers should buy. Use this EUR decision framework with real cost comparisons, scoring criteria, and case examples to make the right call.
Andrej Lovsin