Shopware Partner · Shopware 5 → 6 specialists

Shopware Development for Mid-Market and B2B

We build Shopware 6 stores, plugins and integrations for mid-market retailers and B2B companies. We specialise in migrations from Shopware 5 to 6, and we take over stores that have stalled with another agency.

Book a Shopware Check (30 min) Describe your project

Free and non-binding. A Shopware advisor joins the call, and you leave with a first assessment.

projects
100+
client retention
98%
days per sprint
14

Shopware projects

What our clients can do now

ZooRoyal GmbH case study
ZooRoyal GmbH logo

Keeping ZooRoyal's pet shop running while adding complex features to the live platform

Live + growing
Shop stays stable while new features go live
ZooRoyal GmbH
E-Commerce Retail & E-Commerce
Weinfreunde.de (Rewe Digital GmbH) case study
Weinfreunde.de (Rewe Digital GmbH) logo

Easier wine browsing: a rebuilt listing page for Rewe Digital's Weinfreunde.de

Easier browsing
Listing page with clearer design and navigation
Weinfreunde.de (Rewe Digital GmbH)
E-Commerce Retail & E-Commerce
Sanicare & Aliva (BS-Apotheken) case study
Sanicare & Aliva (BS-Apotheken) logo

Two pharmacy shops on one Shopware platform: Sanicare stabilized, personalization live on both

600,000+
Products in the synced feed
Sanicare & Aliva (BS-Apotheken)
E-Commerce Healthcare
Leading German electronics retailer case study

AI search on Shopware 6.6 for an electronics retailer: 60% better relevance on staging

60%
Better search relevance, validated on staging
Leading German electronics retailer
AI Retail & E-Commerce
Dance Affairs Hamburg case study
Dance Affairs Hamburg logo

An inherited Shopware shop, fully audited and now shipping in two-week iterations

2 weeks
Delivery cadence
Dance Affairs Hamburg
E-Commerce Retail & E-Commerce
Kale & Me case study
Kale & Me logo

Shopware shop moved off a single server onto Kubernetes, with CI/CD and QA environments

1 VM → cloud
Shop moved off a single server onto Kubernetes
Kale & Me
E-Commerce Retail & E-Commerce

Is it a fit?

When we are the right Shopware agency, and when we are not

We fit when ...

  • your store is connected to ERP, PIM or CRM, and data is still maintained by hand
  • you need B2B logic: customer groups, individual prices, approvals, configurators
  • the Store plugin covers only half of your process
  • you are still on Shopware 5 or moving from Magento
  • your store has stopped moving forward with another agency
  • you want to see what is finished every 14 days

We are not the best choice when ...

  • you need a standard store with a Store theme and no custom logic. That takes less effort elsewhere.
  • you are mainly looking for performance marketing. We build and run the software.

Not sure? We will tell you openly in the Shopware Check.

Your starting point

New project or running store?

Migration & new build

From Shopware 5 to 6, a relaunch or a new store

Shopware 5 to 6 is our specialty: data, plugins, SEO URLs and redirects move with you. Discovery takes 2-3 weeks (architecture, backlog, budget range), then you decide whether we build.

Book a Shopware Check
Takeover

Store is live, but nothing moves?

We start with a code and architecture audit: what can be updated, where the core was changed, what comes first. That is how we took over the Dance Affairs store.

Discuss a takeover

What we build

What our Shopware developers build

Plugin & app development

Custom plugins and apps for features no Store plugin covers. Update-safe and documented.

Storefront & theme

Themes and storefront changes that fit your brand and load fast.

ERP, PIM & CRM integrations

Connections to SAP, Xentral, Pimcore, Akeneo or Salesforce, so nobody maintains data by hand.

Migration

Our specialty: Shopware 5 to 6, and from Magento. Including data, plugins, SEO URLs and redirects.

Performance & hosting

Load times, Core Web Vitals and hosting that scales, up to Kubernetes.

Maintenance & updates

Shopware updates, security patches and ongoing development with a fixed point of contact.

The decision

Store plugin or custom development?

For many requirements the Shopware Store already has a plugin, and then we recommend it. Custom development pays off when the plugin only covers half of your process.

Start

Store plugin: Install today, low cost.

Custom development: Built to your requirements, higher initial investment.

Fit

Store plugin: Covers the standard case; your process adapts.

Custom development: Models exactly your process.

Updates

Store plugin: Depends on the plugin vendor.

Custom development: You decide when and how it is updated.

Interplay

Store plugin: Several plugins can get in each other's way.

Custom development: One coordinated solution instead of many parts.

Ownership

Store plugin: A licence, often a subscription.

Custom development: Code and IP belong to you.

Built to last

Custom code that survives updates

Shopware standards

Developed to the official Shopware coding standards.

No core changes

Changes live in plugins or apps, never in the Shopware core.

Automated tests

CI/CD with tests that run before every update.

Documentation

Architecture and deployments are documented, so another team can take over.

How a project starts

Four steps, each with a result

01 30 min

Shopware Check

Your store, your systems, your goal. Free, with a Shopware advisor.

Result: A first assessment, and whether we fit

02 2-3 weeks

Discovery

Store audit, requirements, architecture and sprint planning. Your team approves every decision.

Result: Architecture, backlog and budget range

03 14-day sprints

Build & deliver

CI/CD, automated tests and a demo at the end of every sprint.

Result: Working features every 2 weeks

04 Ongoing

Operate & grow

Updates, security patches, performance and further development with SLA-backed support.

Result: An update-safe store with a fixed point of contact

Comparing agencies

Five questions to ask every Shopware agency

Is the agency an official Shopware Partner?

Yes, easy.bi is an official Shopware Partner.

Can I see Shopware projects with results?

Yes, for example ZooRoyal, Weinfreunde.de (Rewe Digital) and Sanicare & Aliva. Each case study shows the result.

Will my store stay update-safe?

No changes to the Shopware core, customisations in plugins or apps, tests before every update.

Who owns the code?

You do. An IP assignment is part of the contract.

How often will I see progress?

Every 14 days, with a demo.

Cost

What does Shopware development cost?

There is no honest flat price for a Shopware project. These five factors decide the budget, and the Discovery phase pins them down before development starts.

Scope of customisation

Store plugins plus configuration, or features built from scratch.

Interfaces

How many systems connect, and how complex their data is.

B2B logic

Customer groups, individual prices, quotes and approval flows.

Data migration

Products, customers and orders from the old system, plus SEO URLs.

Team model

A scoped project, or a dedicated team that keeps developing.

No surprise bills. No hidden fees. Ever.

People

Who you work with

50+ experts in Hamburg, Frankfurt, Essen, Ljubljana and Skopje.

  • Andrej Lovsin
  • Bojana Kuzmanova
  • Christian Kaspar
  • Enno Bassen
  • Filip Kralj
  • Timo Koerner

FAQ

Frequently asked questions

What does Shopware development cost?
It depends mainly on the scope of customisation, the number and complexity of interfaces to ERP, PIM or CRM, B2B logic such as customer groups and approval flows, data migration and the team model. That is why we start with a Discovery phase: afterwards you know the scope, architecture and budget range before development starts. No surprise bills. No hidden fees. Ever.
How do I recognise a good Shopware agency?
By things you can check rather than by size: an official Shopware partnership, Shopware references with results, no changes to the Shopware core, code ownership on your side and progress you see regularly. Ask every agency about these five points.
How does the free Shopware Check work?
30 minutes by video with a Shopware advisor. You show us your store and your goal, and we tell you what we see and whether we are the right fit.
How fast does a plugin or a new store go live?
A single plugin is often ready after a few sprints; a new store or a migration takes correspondingly longer. We fix the timeline after the Discovery phase and work in 14-day sprints, so you see working software every two weeks.
Plugin or app?
Plugins run inside your Shopware installation and suit deep changes to logic and data model, but need self-hosting or PaaS. Apps talk to Shopware through webhooks and the Admin API, also work with Shopware in the cloud, and can be updated independently of the store. Which one fits depends on your hosting and the size of the change.
Can you take over another agency's code?
Yes. We start with a code and architecture audit: which plugins can be updated, where the core was changed, which dependencies exist. Afterwards you know what stays, what needs rework and in which order.
Are customisations update-safe?
We develop to the Shopware coding standards, never change the Shopware core and keep customisations inside plugins or apps. Automated tests in the CI/CD pipeline show before every update whether everything still works.
Who owns the code?
You do. All code, IP and assets created during the engagement are fully transferred to you at project completion. We sign an IP assignment agreement as part of the contract.
Is moving off Shopware 5 still worth it?
Yes. Shopware 5 is no longer developed by the vendor and no longer receives security updates. Shopware 5 to 6 migrations are our specialty: we first check what can move over one-to-one and where a rebuild with a new concept pays off more. Data, SEO URLs and redirects move with you.
Do you build B2B features?
Yes. Typical B2B requirements are customer groups and individual prices, quote and approval flows, product configurators, quick order and the connection to your ERP.

Read more

Shopware guides

What we have learned from Shopware projects, written up for teams planning their own.

Next step

Planning a Shopware project?

Talk to a Shopware advisor. We look at your store and tell you what makes sense.

Book a Shopware Check (30 min)
Enno Bassen Your contact +49 40 228599 600
  • Free
  • Non-binding
  • Reply within 1 working day

Or write to us