UX & Growth
Data-driven UX design and optimization - turning user research into measurable revenue growth.
Why Your E-Commerce Analytics Are Lying to You (And How to Fix It)
Most DACH e-commerce teams make decisions on incomplete data. Learn why GA4 alone is not enough, how consent rates distort your numbers, and how to build a 4-tool analytics stack that shows what is actually happening in your store.
Timo Koerner 12 min read 
Accessibility as a Business Advantage, Not a Compliance Checkbox
Accessibility is not a legal obligation to minimize - it is a market expansion strategy. Learn how the European Accessibility Act affects your products, why 15% of your potential customers have disabilities, and quick wins you can ship this week to improve both accessibility and SEO.
Timo Koerner
Why Your Dashboard Confuses Users (And How to Fix It in a Sprint)
Most enterprise dashboards overwhelm users with data instead of enabling decisions. Learn how to fix information overload, build KPI hierarchies, choose the right charts, and apply progressive disclosure - with a sprint-scoped playbook and lessons from a Siemens dashboard redesign.
Timo Koerner
Mobile UX for B2B: Your Enterprise Users Are on Phones Now
Mobile conversion rates are 63% lower than desktop. B2B decision-makers now research, compare, and approve purchases on their phones. Learn how to close the mobile gap with responsive design, touch optimization, form reduction, and offline-first patterns.
Timo Koerner
Conversion Rate Optimization Without Redesigning Anything
You don't need a redesign to lift conversion rates. These 7 quick wins — copy changes, CTA placement, form optimization, social proof, and page speed fixes — deliver measurable results in days.
Enno Bassen
A/B Testing That Actually Works (Most of Yours Don't)
Only 1 in 8 A/B tests produces statistically significant results. Learn the math behind reliable testing, the mistakes that waste enterprise testing budgets, and a practical framework for running experiments that drive real conversion improvements.
Timo Koerner
The UX Audit Checklist: 30 Things to Fix Before You Redesign
Before spending EUR 100K+ on a redesign, fix these 30 UX issues first. A structured audit checklist covering navigation, forms, performance, mobile, accessibility, and visual hierarchy.
Timo Koerner
The Activation Rate Problem: Why Your Users Sign Up and Disappear
Most SaaS products lose 40-60% of new signups within the first week. Learn why activation rate is the growth metric most teams ignore — and how to fix it with data-driven UX.
Timo Koerner
Data-Driven UX: The System That Turns Visitors Into Customers
Data-driven UX combines user research, A/B testing, and design systems to lift conversion rates by 2-3x. Learn the full system: methodology, KPIs, and real case results.
Timo Koerner