The easy.bi Blog
We build software. We write about building software. That's it.
The Symfony Decision: When PHP Is the Right Enterprise Choice
PHP 8+ delivers 3x performance gains and Symfony provides enterprise-grade architecture out of the box. Learn when PHP beats Java and Node.js for enterprise applications, how API Platform accelerates development, and why 77% of server-side web runs on PHP.
Christian Kaspar
The SEO Migration Nobody Plans For (Until It's Too Late)
E-commerce SEO migrations fail because they start too late. Learn the URL mapping, redirect strategy, and performance budget that protect your organic revenue.
Enno Bassen
The Activation Rate Problem: Why Your Users Sign Up and Disappear
Most SaaS products lose 40-60% of new signups within the first week. Learn why activation rate is the growth metric most teams ignore — and how to fix it with data-driven UX.
Timo Koerner
Headless Commerce: When It's Worth the Complexity
Headless commerce adoption hit 35% among enterprise retailers. Learn when the architectural complexity pays off, when it doesn't, and how to decide for your business.
Enno Bassen
API-First Architecture: Why Your Next Platform Should Start With the API
API-first architecture drives 38% faster revenue growth and cuts integration costs by half. Learn how to design, implement, and scale API-first platforms with practical patterns from 100+ enterprise projects in the DACH region.
Filip Kralj
Shopware vs commercetools vs Adobe Commerce: An Honest Comparison
An honest comparison of Shopware, commercetools, and Adobe Commerce for DACH enterprises. Platform strengths, costs, integration complexity, and when each one fits.
Enno BassenExpert insights, delivered monthly
Join tech leaders getting our latest on digital transformation and e-commerce
No spam. Unsubscribe anytime.
The Build vs. Buy Decision: How to Staff Enterprise Software Projects in 2026
The build vs. buy decision in 2026 depends on talent availability, team structure, and outcome accountability. Compare in-house, nearshore, and offshore models with DACH market data and a practical decision framework.
Andrej Lovsin
AI in Enterprise Software: What's Real, What's Hype, and What to Build First
55% of enterprises adopted AI, but only 22% get past pilot. Learn which LLM patterns, governance frameworks, and first-90-day strategies deliver real ROI.
Filip Kralj
Data-Driven UX: The System That Turns Visitors Into Customers
Data-driven UX combines user research, A/B testing, and design systems to lift conversion rates by 2-3x. Learn the full system: methodology, KPIs, and real case results.
Timo Koerner
Building Custom Software That Doesn't Fail: A CTO's Framework
66% of custom software projects fail. This CTO's framework covers discovery, API-first architecture, tech stack selection, 14-day delivery cycles, and technical debt management to beat the odds.
Filip Kralj
The Enterprise E-Commerce Playbook: Architecture, Delivery, and Scale
The complete enterprise e-commerce guide: platform architecture (Shopware, commercetools, headless), 14-day sprint delivery, SEO migration, PIM integration, and KPIs that drive revenue.
Enno Bassen
What is the effective method to utilize technology for promoting business expansion?
Innovative digital strategies boost sustainable growth in energy services, enhancing efficiency and minimizing environmental impact effectively.
Andrej Lovsin