Easier wine browsing: a rebuilt listing page for Rewe Digital's Weinfreunde.de
We redesigned the product listing page of Weinfreunde.de, Rewe Digital's premium wine shop, through workshops and user research, and integrated it into the existing Symfony platform.
The Challenge
Weinfreunde.de's listing page, where customers browse a wide range of wines from many countries, needed a major UI and UX overhaul to make browsing more intuitive. The new design had to fit into Rewe Digital's existing platform and match a shop focused on premium wines.
The Approach
We ran workshops and user research, then designed the new listing page in iterations. The work covered visual design, navigation and usability. We worked alongside Weinfreunde.de's own development teams to integrate the new design into the existing platform, implemented in Symfony, PHP and CSS. The page is responsive and follows the brand's identity.
The Results
Weinfreunde.de's listing page now has a clearer visual design, simpler navigation and better usability, in line with the brand. Customers can now browse the range, discover new wines and make informed purchase decisions directly from the listing page.
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