Almost nine decades of wine tradition, carried into a new Shopware shop
We built and maintained a new Shopware shop for Kölner Weinkeller, one of Germany's largest historic wine cellars and part of REWE Group, so that the trust behind the brand's long tradition carries over to customers who buy online.
The Challenge
Kölner Weinkeller has almost nine decades of tradition and sells wine from a historic vault dating from 1937. Customers who visit the cellar trust the brand because of that history. Online, the same trust had to be earned from people who had never been there, and the shop had to feel like the Kölner Weinkeller rather than like any other wine store.
The Approach
We built a new Shopware shop and maintained it. The brand's own story was our starting point: it shaped the look and the content of the shop, so that the online experience reflects the values the company has stood for over decades. The shop runs on Shopware with Symfony and PHP.
The Results
Kölner Weinkeller sells online through a Shopware shop that looks and reads like the brand its customers already know. The retailer, today part of REWE Group, was named Weinhändler des Jahres 2025. Kölner Weinkeller can now present its wines online in a shop that carries its tradition, not just its product range.
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