How Arrabiata Unified 4 Outdoor Brands on One E-Commerce Platform With Single Sign-On

Arrabiata Solutions manages the digital commerce for some of Germany's most recognized outdoor brands: Deuter, Ortovox, Maier Sports, and Gonso. Each brand operates its own online store with distinct product lines, pricing, and brand identity.

The original platform served Deuter and Ortovox well. But when Arrabiata needed to bring Maier Sports and Gonso onto the same infrastructure, the complexity multiplied. Each brand's product data lived in different formats. Pricing rules varied. Customer accounts couldn't cross brand boundaries - a loyal Deuter customer had to create a new account to shop at Ortovox.

The SSO (Single Sign-On) system was the linchpin. Customers expected to log in once and shop across all four brands. But integrating SSO across stores with different product schemas, payment flows, and promotional rules wasn't a configuration change. It was an architecture problem.

Arrabiata needed a team that understood both Pimcore at a deep technical level and the reality of multi-brand e-commerce - where every brand wants shared infrastructure but refuses to compromise on their unique identity.

Arrabiata's internal team was already stretched thin maintaining the existing Deuter and Ortovox stores. Adding two more brands required additional Pimcore expertise and DevOps capacity that couldn't be hired fast enough.

easy.bi brought a team of 8 developers with deep Pimcore, PHP, and DevOps experience. The critical differentiator: easy.bi had already built multi-tenant e-commerce architectures before. They understood that the challenge wasn't just technical integration - it was designing a system flexible enough to let each brand feel independent while sharing a common backbone.

The easy.bi team embedded alongside Arrabiata's existing developers. The first step: map every difference between the four brands' product data, pricing rules, and checkout flows. This produced a 200+ item integration matrix that became the project's roadmap.

Pimcore as the unified product layer. All four brands' product data was normalized into a shared Pimcore data model. But instead of forcing uniform product attributes, the model supported brand-specific extensions. Deuter's backpack sizing system coexisted with Gonso's cycling jersey fit guide - in the same database, without conflicts.

SSO with brand-scoped permissions. The Single Sign-On system was rebuilt to handle cross-brand authentication while respecting brand-specific customer data. A customer logging into Ortovox's store with their Deuter credentials could see their order history for both brands - but promotional preferences and wishlists remained brand-specific.

Performance engineering with Redis, ElasticSearch, and RabbitMQ. Four brands on one platform meant 4x the product catalog, 4x the traffic spikes during seasonal sales. Redis handled session management and caching. ElasticSearch powered search across all catalogs. RabbitMQ managed asynchronous tasks like inventory sync and order processing without blocking the storefront.

CI/CD pipelines through GitLab ensured that changes to one brand's store configuration didn't break the others. Every deployment was tested against all four brand contexts before going live.