B2B buyers at HOBA can only order product configurations that can actually be built
We built and maintained a B2B product configurator for HOBA on Shopware with exclusion rules, then moved all its features to a custom Angular and OroCommerce platform.
The Challenge
HOBA's B2B customers order custom products by choosing from many options. Not every combination can be produced or is in stock, so open configuration risked orders that could not be fulfilled.
The Approach
We built and maintained a custom product configurator for Shopware. We added exclusion logic that restricts options by availability, so customers can only order what can be made or is in stock. We later moved all configurator features to a custom platform with an Angular frontend and an OroCommerce backend, running on Kubernetes.
The Results
Only valid configurations reach HOBA as orders, which reduces errors. B2B customers configure and order products to their needs themselves. On the Angular and OroCommerce platform, HOBA can now extend the configurator and add the integrations it needs.
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