How Delma Automated Order Processing Across Multiple Shopify Stores

A Swiss e-commerce company running multiple Shopify stores needed automated invoicing, credit checks, and shipment processing. easy.bi built middleware that connected everything - from order to delivery.

4h+

Daily manual work eliminated

Manual data entry steps

100%

Automated credit verification

Real-time

Order monitoring dashboard

The Challenge: Manual Order Processing Across Multiple Stores

Delma operates a portfolio of Shopify stores, each specializing in different product categories for the Swiss market. Orders flow in from multiple storefronts. Each order requires invoicing, credit verification, shipping label generation, and fulfillment tracking - across different product lines with different logistics requirements.

Before automation, these steps were manual. A team member received an order notification, opened the Shopify admin, copied customer details into the invoicing tool, manually checked the customer's credit status in a separate database, generated a shipping label in yet another system, and updated the order status back in Shopify.

For a handful of daily orders, this was manageable. As order volume grew, the manual process consumed 4+ hours daily and introduced errors at every handoff point. A mistyped address caused delivery failures. A missed credit check led to unpaid invoices. A forgotten status update left customers wondering where their order was.

Delma needed middleware that connected their Shopify stores to invoicing, credit verification, and shipping - automatically, reliably, and with full visibility into every step.

“We were copying customer addresses from Shopify into our invoicing tool by hand. Every day. For every order. One typo meant a failed delivery and an angry customer call.”

Why Delma Chose easy.bi

Delma had evaluated Shopify apps and third-party automation tools. None handled the Swiss-specific requirements: integration with smallinvoice for Swiss invoicing standards, CRIF database checks for Swiss credit verification, and multi-store order routing with different fulfillment rules per product category.

easy.bi proposed custom Symfony middleware that would sit between Shopify and Delma's downstream systems. The key advantage: the middleware would handle Delma's specific business rules - not force Delma to adapt their operations to fit generic software. The team's experience with both Shopify API integration and Swiss business tools made them the only vendor who understood both sides of the problem.

“No Shopify app handled Swiss invoicing and CRIF credit checks. easy.bi built exactly what we needed - not a workaround, but a proper integration that speaks our systems' languages.”

The Approach: One Pipeline, Every Order

The easy.bi team mapped Delma's entire order-to-delivery workflow before writing code. Every step, every system, every edge case - including the manual workarounds that had become invisible to the team because they'd been doing them for years.

Shopify webhook integration for real-time order capture. The middleware listens for new orders across all Delma's Shopify stores. When an order arrives, it enters an automated pipeline: customer data is validated, the order is categorized by product line, and processing begins within seconds of the customer clicking 'buy.'

Automated invoicing through smallinvoice. The middleware generates PDF invoices compliant with Swiss invoicing standards, including proper VAT handling, payment terms, and bank details. Invoices are created and sent automatically - no manual data entry, no copy-paste errors between Shopify and the invoicing tool.

CRIF credit verification for every order. Before fulfillment, each order is cross-referenced against the Swiss CRIF database. High-risk orders are flagged for manual review. Low-risk orders proceed automatically. This reduced unpaid invoice rates without adding friction for trustworthy customers.

The system also generates shipping barcodes, syncs fulfillment status back to Shopify, and feeds everything into a real-time monitoring dashboard built with React. Delma's operations team sees every order's status at a glance - from payment to shipment to delivery confirmation.

“The team mapped our entire workflow in the first week - including the manual workarounds we'd been doing so long we forgot they were workarounds. That thoroughness is why the automation covers every edge case.”

The Results: 4 Hours Saved Daily, Zero Manual Data Entry

The middleware eliminated 4+ hours of daily manual work. Orders that previously required manual processing across 4 separate systems now flow automatically from Shopify to invoice to credit check to shipment. The operations team shifted from processing orders to managing exceptions - a fundamentally different and more valuable use of their time.

Error rates dropped to near zero. Address validation catches typos before shipping labels are generated. Automated CRIF checks ensure credit verification happens on every order - not just when someone remembers to do it. Invoice accuracy improved because customer data flows directly from Shopify to smallinvoice without human transcription.

The real-time dashboard gave Delma's leadership visibility they never had before. Order volume trends, fulfillment times, credit check results, and delivery success rates - all visible in one view. This data now informs inventory planning and marketing decisions across all Shopify stores.

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