Empowering B2B Customers with a Custom Product Configurator
Empowering B2B customers with a custom product configurator
Our HOBA needed a custom configurator to provide B2B customers with the ability to select various options and order custom products that meet their needs. easy.bi partnered with the HOBA to develop and maintain a custom configurator built for Shopware. This configurator allowed customers to easily customize products, ensuring they received exactly what they needed. We also developed an exclusion functionality to restrict options based on availability, ensuring that customers could only order items that were possible to make or were in stock.
Our contribution
easy.bi collaborated closely with HOBA to create a custom configurator that integrates smoothly with their Shopware platform. This configurator was tailored specifically for B2B customers, allowing them to choose from various product options and build custom configurations that meet their unique requirements. Additionally, the tool featured an exclusion functionality, ensuring that customers could only order items with valid combinations that were feasible to produce or currently in stock.
Subsequently, we transitioned all the configurator's features to a custom platform, utilizing Angular for the frontend and Oro Commerce for the backend. This transition allowed us to offer a more scalable and adaptable solution, with improved capabilities to accommodate future growth and integration requirements.
The technology stack included Shopware for initial development, Symfony and Vue.js for backend and frontend functionality, and MySQL for data storage. For the custom platform, we employed Oro Commerce for the backend and Angular for the frontend, along with Kubernetes for container orchestration. Agile project management was supported using Jira and Confluence.
The journey to success
The success of the custom configurator project was built on a foundation of collaboration, innovation, and a shared vision for enhancing the B2B shopping experience. From the outset, we worked closely with the HOBA's stakeholders, including product managers, sales teams, and IT leads, to understand their needs and challenges.
Through discovery sessions and workshops, we identified key areas where a custom configurator could add value, such as allowing B2B customers to create tailored products and ensuring that only valid configurations could be ordered. Our focus was on delivering a solution that not only met the HOBA's current needs but also provided a foundation for future growth.
By leveraging modern technologies like Angular and Oro Commerce, we were able to create a configurator that is both user-friendly and technically robust. Continuous feedback and iteration allowed us to refine the configurator, ensuring that it met the HOBA's high standards of quality and performance.
The impact
The development of the custom product configurator has had a significant impact on the HOBA's B2B operations, providing customers with a powerful tool to customize and order products tailored to their needs. The exclusion functionality ensured that only valid configurations could be ordered, reducing errors and improving the customer experience.
The migration to a custom platform with an Angular frontend and Oro Commerce backend provided the HOBA with a scalable solution that supports future growth and integration needs. The configurator is now more flexible, easier to maintain, and capable of adapting to the evolving requirements of B2B customers.
Overall, our partnership with the HOBA has helped them achieve their goal of providing a seamless and customizable shopping experience for their B2B customers. This project highlights the value of well-designed software solutions in enhancing the customer experience and driving business growth.
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