Enhancing Community, CMS, and eCommerce for Pet Lovers

Our contribution

easy.bi worked closely with Fressnapf Tiernahrungs GmbH to support the ongoing development of their 3C platform. We developed new features for the community, CMS, and shop, such as homepages, blogs, matching profiles, forums, private messaging, and newsletter connection, to enhance user engagement and deliver an outstanding user experience.

We also extended and maintained the individually implemented eCommerce solutions, ensuring that they met the specific needs of Fressnapf's customers. The solution included internationalization and a multi-client setup, allowing Fressnapf to serve users across different regions with localized content and experiences.

Additionally, we developed a market search feature, including market homepages and a mobile website for stores and CMS. Finally, we migrated the Symfony1 application to Symfony2, modernizing the platform and improving its performance and scalability.

The technology stack included PHP, Symfony for the back-end, Doctrine for database management, SOLR for powerful search capabilities, OXID eSales for eCommerce, SAP for enterprise resource planning, and MySQL for data storage. We used JavaScript/AJAX (jQuery) for front-end enhancements, SASS for styling, and version control was managed using SVN and GitHub. Agile development processes were supported by Jira and Confluence.

The journey to success

The success of the Fressnapf Tiernahrungs GmbH project was built on a foundation of collaboration, innovation, and a shared vision for enhancing the digital experience for pet owners. From the outset, we worked closely with Fressnapf's stakeholders, including product managers, marketing teams, and IT leads, to understand their needs and challenges.

Through discovery sessions and workshops, we identified key areas where we could enhance the 3C platform, such as improving community engagement, streamlining content management, and extending eCommerce functionalities. Our focus was on delivering a scalable and flexible solution that could adapt to Fressnapf's evolving needs and support their growth in the pet supplies market.

By leveraging modern technologies and adopting an agile approach, we were able to deliver a platform that significantly improved the user experience, provided robust eCommerce functionalities, and enabled Fressnapf to serve a global audience with a multi-client solution. Continuous feedback and testing ensured that the platform met Fressnapf's high standards of quality and performance.