Etherforce

Enhancing CrewAdmin for Event Workforce Management

Enhancing CrewAdmin for event workforce management

Etherforce, a German IT infrastructure provider specializing in large-scale music event support, partnered with easy.bi to upgrade their CrewAdmin tool. Known for managing hardware deployment and internet setup at major music festivals attended by tens of thousands, Etherforce relies on CrewAdmin to streamline the organization of temporary event staff. This platform enables users to apply for event jobs while allowing event managers to efficiently coordinate and manage short-term employees. Our collaboration focused on optimizing the user experience, improving the interface, and making CrewAdmin mobile-friendly for seamless on-the-go access.

Our contribution

CrewAdmin is a comprehensive tool that allows event managers to handle the complete lifecycle of temporary workforce management - from application and shift planning to time tracking and payroll processing. Our work with Etherforce centered around transforming CrewAdmin’s usability, optimizing the look and feel of the platform, and ensuring it was ready for mobile users.

Through our engagement, we aimed to address the following pain points:

Optimizing User Interface: CrewAdmin’s initial focus was primarily on feature development and bug fixes, resulting in a functional but visually outdated tool. We aimed to enhance the design to create a more user-friendly and aesthetically pleasing interface, improving the overall look and feel for users.

Improving User Flow: The previous version of CrewAdmin had not focused on optimizing user flow. We analyzed the existing pages to identify overcrowded elements, streamline the layout, and make the tool more intuitive. Our goal was to create a seamless experience by removing unnecessary elements and improving the placement of features, making it easier for both event managers and workers to navigate the platform.

Mobile Optimization: As most users are event participants who need to access the tool on the go, we prioritized optimizing CrewAdmin for mobile devices. We developed a concept that ensures that the tool was responsive, functional, and easy to use on mobile, providing participants with an efficient way to apply for events, track shifts, and stay updated while moving between venues.

The journey to success

The success of our collaboration with Etherforce was built on a foundation of open communication, user-centered design, and iterative improvement. From the outset, easy.bi worked closely with Etherforce’s development team and key stakeholders to understand their requirements and identify areas of improvement.

We conducted user experience research to understand how both event managers and temporary workers interacted with CrewAdmin. Our focus was on optimizing the interface and making the tool more engaging and visually appealing. Additionally, we addressed the navigation flow to make it as smooth as possible, ensuring users can easily find and use the features they need.

By incorporating modern design principles and leveraging our expertise in mobile optimization, we successfully enhanced CrewAdmin's usability, ensuring it meets the expectations of event managers and participants alike.

The impact

Our partnership with Etherforce resulted in significant improvements to the CrewAdmin tool. By optimizing the look and feel, improving user flow, and making the platform mobile-friendly, we helped Etherforce create a more intuitive and efficient tool for managing event workforce operations.

The enhanced user interface has made the tool more accessible and appealing, improving engagement and satisfaction among both event managers and temporary workers. Our improvements to the user flow have ensured that users can navigate the platform easily, while mobile optimization has made CrewAdmin an effective tool for participants who need access while on the move.

Overall, our collaboration has helped Etherforce in their aims to provide a modern, scalable solution that meets the needs of the event industry, helping them better manage their workforce and streamline operations.

Unlocking potential, maximizing impact

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